In May 2015, I made a presentation about “Implications of digital and mobile transformation on user experience and measurement / analytics” in Digital Talks Spring’15. For more details: http://digitaltalks.org/etkinlik/ilkbahar15/ The presentation I delivered can be found below:
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In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University. What were the key take aways from my presentation? Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people
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This article has been cross-published on Medium.com What does “conversion optimization” mean? We first need to answer this question before discussing the relation between conversion optimization and user experience. Conversion optimization (or conversion rate optimization — CRO) is the sum of optimization activities that aim to maximize the occurance of user activities on your site or app which
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I delivered this presentation to MSc Digital Marketing class of “The UCD Michael Smurfit Graduate Business School – University College Dublin” in February 2015. The presentation covers some basics and fundamental information about Google Analytics. You can find some snapshots from the lecture below:
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I delivered this presentation in Dublin Web Summit in November 2014. The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best
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I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014. It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
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I delivered this presentation in MarketingTalks event in Bahcesehir University in June 2014 in Istanbul (Turkish). It focuses on understanding multiscreen user behaviour with the help of digital measurement tools data especially focusing on engagement and loyalty elements. For more details: http://marketingtalks.org
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I delivered this presentation in a Learn with Google publisher event in London in May 2014. It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.
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I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like
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This article has been cross-published on Inside AdSense Blog. Today, I’ll focus on ways to improve your site conversions using specific Analytics reports. Understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to
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