Event Presentation: Digital Times Summit – Understanding the Digital User (March 2015, Istanbul)

In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University.       What were the key take aways from my presentation? Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people
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Conversion Optimization vs User Experience Optimization

This article has been cross-published on Medium.com What does “conversion optimization” mean? We first need to answer this question before discussing the relation between conversion optimization and user experience. Conversion optimization (or conversion rate optimization — CRO) is the sum of optimization activities that aim to maximize the occurance of user activities on your site or app which
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Event Presentation: Dublin Web Summit 2014 – Boost Your Growth Engine with Analytics (November 2014, Dublin)

I delivered this presentation in Dublin Web Summit in November 2014. The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best
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Event Presentation: Learn with Google – Optimize Your Business Results: A look into Site Conversion Optimization & Digital Analytics (October 2014, Dublin)

I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014. It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
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Event Presentation: Learn with Google – Measuring and Optimising Apps using Google Mobile App Analytics (May 2014, Istanbul)

I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like
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Improve Conversions with Google Analytics

This article has been cross-published on Inside AdSense Blog. Today, I’ll focus on ways to improve your site conversions using specific Analytics reports. Understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to
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