All articles by buyukgokcesu

In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University.       What were the key take aways from my presentation? Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people
Continue reading...  

Conversion Optimization vs User Experience Optimization

This article has been cross-published on Medium.com What does “conversion optimization” mean? We first need to answer this question before discussing the relation between conversion optimization and user experience. Conversion optimization (or conversion rate optimization — CRO) is the sum of optimization activities that aim to maximize the occurance of user activities on your site or app which
Continue reading...  

University Lecture: University College Dublin – Introduction to Google Analytics (February 2015, Dublin)

  I delivered this presentation to MSc Digital Marketing class of “The UCD Michael Smurfit Graduate Business School – University College Dublin” in February 2015. The presentation covers some basics and fundamental information about Google Analytics. You can find some snapshots from the lecture below:
Continue reading...  

Event Presentation: Dublin Web Summit 2014 – Boost Your Growth Engine with Analytics (November 2014, Dublin)

I delivered this presentation in Dublin Web Summit in November 2014. The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best
Continue reading...  

Event Presentation: Learn with Google – Optimize Your Business Results: A look into Site Conversion Optimization & Digital Analytics (October 2014, Dublin)

I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014. It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
Continue reading...  

Event Presentation: MarketingTalks (June 2014, Istanbul)

I delivered this presentation in MarketingTalks event in Bahcesehir University in June 2014 in Istanbul (Turkish). It focuses on understanding multiscreen user behaviour with the help of digital measurement tools data especially focusing on engagement and loyalty elements. For more details: http://marketingtalks.org
Continue reading...  

Event Presentation: Learn with Google – Understand your multi-screen users with Google Analytics (May 2014, London)

I delivered this presentation in a Learn with Google publisher event in London in May 2014. It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.
Continue reading...  

Event Presentation: Learn with Google – Measuring and Optimising Apps using Google Mobile App Analytics (May 2014, Istanbul)

I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like
Continue reading...  

Improve Conversions with Google Analytics

This article has been cross-published on Inside AdSense Blog. Today, I’ll focus on ways to improve your site conversions using specific Analytics reports. Understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to
Continue reading...  

Improve Your User Experience with Google Analytics

This article has been cross-published on Inside AdSense Blog. I’ll take a look today at how you can improve your user experience with Google Analytics. Google Analytics gives you the insights you need to understand current user experience, as well as how the traffic to your site is influenced by social media. The following reports help
Continue reading...  

Increase User Loyalty with Google Analytics

This article has been cross-published on Inside AdSense Blog. It’s key to understand how engaged your users are and how they interact with your site. The following tips will help you use Analytics to visualize user interactions on your site, and understand why engagement and loyalty metrics matter. 1. Use In-page Analytics to see how your
Continue reading...  

Optimize Your Mobile Presence with Google Analytics

This article has been cross-published on Inside AdSense Blog. How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled
Continue reading...  

Event Presentation: Learn with Google – Develop and Grow your Audience with Google Analytics (November 2013, Sydney)

Delivered this presentation in a Learn with Google publisher event in Sydney & Melbourne, Australia in November 2013. I also presented similar versions of this various industry events in Serbia, Denmark and Ireland. It focuses on growing the audience of publishers with the help of Google Analytics data especially focusing on engagement and loyalty elements.
Continue reading...  

Hangout: Google Analytics Best Practices for Publishers (July 2013)

In this video, together with AdSense and Analytics product managers, I am talking about some Analytics best practices. We cover the following topics: – AdSense Performance Reports tab.vs. Google Analytics – Features in Google Analytics that aren’t available in AdSense – Popular dashboards publishers should try – Favorite Google Analytics functionality – Examples of content experiments
Continue reading...  

Event Presentation: Webrazzi Digital 2013 (March 2013, Istanbul)

I delivered this presentation in Webrazzi Digital event in March 2013 in Istanbul (in Turkish). The session aimed at helping business owners to decide what and how to track. I also covered how to interpret social media metrics and how to build strategies based on them. I emphasized that majority of C-level audiences in companies are afraid of data and
Continue reading...  

Event Presentation: Userspots – UX Analytics (February 2013, Istanbul)

I delivered this presentation in Userspots UX Analytics event in Kadir Has University in Istanbul in February 2014. The session focused on basic concepts and best practices on UX principles and usability. I also coveren some measurement tips for a better user experience. Etkinliğin yansımaları Twitter’da şöyle oldu:
Continue reading...  

Event Presentation: Learn with Google – Analytics (in Turkish – September 2012, Istanbul)