Event Presentation: Digital Times Summit – Understanding the Digital User (March 2015, Istanbul)

In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University.       What were the key take aways from my presentation? Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people
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Event Presentation: Dublin Web Summit 2014 – Boost Your Growth Engine with Analytics (November 2014, Dublin)

I delivered this presentation in Dublin Web Summit in November 2014. The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best
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Event Presentation: Learn with Google – Optimize Your Business Results: A look into Site Conversion Optimization & Digital Analytics (October 2014, Dublin)

I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014. It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
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Event Presentation: Learn with Google – Measuring and Optimising Apps using Google Mobile App Analytics (May 2014, Istanbul)

I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like
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Event Presentation: Learn with Google – Develop and Grow your Audience with Google Analytics (November 2013, Sydney)

Delivered this presentation in a Learn with Google publisher event in Sydney & Melbourne, Australia in November 2013. I also presented similar versions of this various industry events in Serbia, Denmark and Ireland. It focuses on growing the audience of publishers with the help of Google Analytics data especially focusing on engagement and loyalty elements.
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Hangout: Google Analytics Best Practices for Publishers (July 2013)

In this video, together with AdSense and Analytics product managers, I am talking about some Analytics best practices. We cover the following topics: – AdSense Performance Reports tab.vs. Google Analytics – Features in Google Analytics that aren’t available in AdSense – Popular dashboards publishers should try – Favorite Google Analytics functionality – Examples of content experiments
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