Event Presentation: Learn with Google – Measuring and Optimising Apps using Google Mobile App Analytics (May 2014, Istanbul)

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I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.

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Cemal works at Google as UX & Analytics Consultant. He has a broad experience about optimizing business results focusing on Analytics, digital user behavior, and user experience. Cemal holds an MS in Information Systems from LSE, and a BA in Management from Bogazici University.

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