Event Presentation: Learn with Google – Optimize Your Business Results: A look into Site Conversion Optimization & Digital Analytics (October 2014, Dublin)

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I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014.

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It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.

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Cemal works at Google as UX & Analytics Consultant. He has a broad experience about optimizing business results focusing on Analytics, digital user behavior, and user experience. Cemal holds an MS in Information Systems from LSE, and a BA in Management from Bogazici University.

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