Event Presentation: MarketingTalks (June 2014, Istanbul)

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I delivered this presentation in MarketingTalks event in Bahcesehir University in June 2014 in Istanbul (Turkish).

It focuses on understanding multiscreen user behaviour with the help of digital measurement tools data especially focusing on engagement and loyalty elements.

For more details: http://marketingtalks.org

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Cemal works at Google as UX & Analytics Consultant. He has a broad experience about optimizing business results focusing on Analytics, digital user behavior, and user experience. Cemal holds an MS in Information Systems from LSE, and a BA in Management from Bogazici University.

Next ArticleEvent Presentation: Learn with Google - Optimize Your Business Results: A look into Site Conversion Optimization & Digital Analytics (October 2014, Dublin)