University Lecture: University College Dublin – Introduction to Google Analytics (February 2015, Dublin)

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I delivered this presentation to MSc Digital Marketing class of “The UCD Michael Smurfit Graduate Business School – University College Dublin” in February 2015.

The presentation covers some basics and fundamental information about Google Analytics.

You can find some snapshots from the lecture below:

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Cemal works at Google as UX & Analytics Consultant. He has a broad experience about optimizing business results focusing on Analytics, digital user behavior, and user experience. Cemal holds an MS in Information Systems from LSE, and a BA in Management from Bogazici University.

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