In May 2015, I made a presentation about “Implications of digital and mobile transformation on user experience and measurement / analytics” in Digital Talks Spring’15. For more details: http://digitaltalks.org/etkinlik/ilkbahar15/ The presentation I delivered can be found below:
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In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University. What were the key take aways from my presentation? Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people
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I delivered this presentation in Dublin Web Summit in November 2014. The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best
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I delivered this presentation in MarketingTalks event in Bahcesehir University in June 2014 in Istanbul (Turkish). It focuses on understanding multiscreen user behaviour with the help of digital measurement tools data especially focusing on engagement and loyalty elements. For more details: http://marketingtalks.org
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I delivered this presentation in a Learn with Google publisher event in London in May 2014. It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.
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I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like
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Delivered this presentation in a Learn with Google publisher event in Sydney & Melbourne, Australia in November 2013. I also presented similar versions of this various industry events in Serbia, Denmark and Ireland. It focuses on growing the audience of publishers with the help of Google Analytics data especially focusing on engagement and loyalty elements.
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I delivered this presentation in Webrazzi Digital event in March 2013 in Istanbul (in Turkish). The session aimed at helping business owners to decide what and how to track. I also covered how to interpret social media metrics and how to build strategies based on them. I emphasized that majority of C-level audiences in companies are afraid of data and
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I delivered this presentation in Userspots UX Analytics event in Kadir Has University in Istanbul in February 2014. The session focused on basic concepts and best practices on UX principles and usability. I also coveren some measurement tips for a better user experience. Etkinliğin yansımaları Twitter’da şöyle oldu:
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