In May 2015, I made a presentation about “Implications of digital and mobile transformation on user experience and measurement / analytics” in Digital Talks Spring’15. For more details: http://digitaltalks.org/etkinlik/ilkbahar15/ The presentation I delivered can be found below:
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In March 2015, I made a presentation about “Digital User Behaviour” in Digital Times Summit 2015 as a guest speaker of Bogazici University. What were the key take aways from my presentation? Although Descartes said humans are rational beings and all economic theories have been shaped based on this assumption, lots of decisions of people
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I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014. It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
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I delivered this presentation in MarketingTalks event in Bahcesehir University in June 2014 in Istanbul (Turkish). It focuses on understanding multiscreen user behaviour with the help of digital measurement tools data especially focusing on engagement and loyalty elements. For more details: http://marketingtalks.org
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I delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like
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This article has been cross-published on Inside AdSense Blog. Today, I’ll focus on ways to improve your site conversions using specific Analytics reports. Understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to
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This article has been cross-published on Inside AdSense Blog. I’ll take a look today at how you can improve your user experience with Google Analytics. Google Analytics gives you the insights you need to understand current user experience, as well as how the traffic to your site is influenced by social media. The following reports help
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This article has been cross-published on Inside AdSense Blog. It’s key to understand how engaged your users are and how they interact with your site. The following tips will help you use Analytics to visualize user interactions on your site, and understand why engagement and loyalty metrics matter. 1. Use In-page Analytics to see how your
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In this video, together with AdSense and Analytics product managers, I am talking about some Analytics best practices. We cover the following topics: – AdSense Performance Reports tab.vs. Google Analytics – Features in Google Analytics that aren’t available in AdSense – Popular dashboards publishers should try – Favorite Google Analytics functionality – Examples of content experiments
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I delivered this presentation in Userspots UX Analytics event in Kadir Has University in Istanbul in February 2014. The session focused on basic concepts and best practices on UX principles and usability. I also coveren some measurement tips for a better user experience. Etkinliğin yansımaları Twitter’da şöyle oldu:
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