This article has been cross-published on Inside AdSense Blog. I’ll take a look today at how you can improve your user experience with Google Analytics. Google Analytics gives you the insights you need to understand current user experience, as well as how the traffic to your site is influenced by social media. The following reports help
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Delivered this presentation in a Learn with Google publisher event in Sydney & Melbourne, Australia in November 2013. I also presented similar versions of this various industry events in Serbia, Denmark and Ireland. It focuses on growing the audience of publishers with the help of Google Analytics data especially focusing on engagement and loyalty elements.
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I delivered this presentation in Webrazzi Digital event in March 2013 in Istanbul (in Turkish). The session aimed at helping business owners to decide what and how to track. I also covered how to interpret social media metrics and how to build strategies based on them. I emphasized that majority of C-level audiences in companies are afraid of data and
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